GXO Logistics and L’Oréal are expanding their global partnership in Central Europe. As part of a multi-year outsourcing agreement, a modern logistics center with an area of approximately 20,000 m² will be built near Brno. The facility will handle multichannel distribution across nine regional markets, supporting the growth of the cosmetics company’s retail and e-commerce operations.
GXO Logistics, a global contract logistics provider, is launching a long-term partnership with L’Oréal. The company will handle logistics services for the cosmetics firm in Central Europe. The partnership aims to streamline the supply chain in the Czech, Slovak, and Hungarian markets, driving both traditional and e-commerce sales.
The new agreement builds on over 15 years of global collaboration between the two brands in the United States and Mexico. GXO’s strong track record was a key factor in the company being selected to handle L’Oréal’s strategic logistics outsourcing in Europe. The partnership will provide the resources necessary to create a flexible and modern supply chain.
Photo credit: GXO
Logistics outsourcing as a competitive advantage for L’Oréal
As Paul Mohan, GXO’s President for Continental Europe, adds: “This agreement builds on our long-standing relationships in North America and underscores our shared commitment to delivering long-term value. Through logistics outsourcing, partners like L’Oréal can focus on their core business while we transform their logistics into a true competitive advantage.
GXO’s new distribution center in Lavičky. Investment details
The contract calls for GXO to build a new distribution center with an area of approximately 20,000 m² in Lavičky, near Brno. The new facility will employ around 80 people and serve nine countries in the region. The location will enable shorter delivery times for both retail and e-commerce channels. Operations are scheduled to begin in mid-2027. The facility will be built in accordance with BREEAM Excellent sustainability standards.
The logistics center will handle L’Oréal’s broad product portfolio, including luxury products, dermocosmetics, professional products, and consumer products. It will leverage GXO’s expertise in managing complex, high-value supply chains in the cosmetics industry.
GXO’s Regional Experience in Central Europe
GXO has been present in Central Europe for over 20 years and has long-standing, trust-based partnerships throughout the region, including in the beauty sector.
“With solutions tailored to our clients’ individual needs, we are ready to support L’Oréal at every stage, delivering best-in-class logistics processes that meet the brand’s highest expectations and help drive its ambitious growth in Central Europe,” says Jean-Luc Bessade, GXO’s Managing Director for Central Europe.
Modern technologies and sustainability in the supply chain
As Miroslav Macíček, COO of L’Oréal CZ/HU/SK, says: “As part of our growth strategy, we need the scale, capabilities, and technology of a modern logistics center that will allow us to take customer service to the next level. GXO will support us on this journey by ensuring a smooth and resilient supply chain, while sharing our values regarding people, work culture, and sustainability ambitions.”
Globally, GXO handles over half a billion beauty products annually for more than 90 brands. The company also manages over 50 logistics centers across 10 countries.
